Somrus
Transforms Ordinary
For most, life is simply a checklist of monotonous tasks. The ever-predictable routine of what has to be done instead of what brings about happiness.
Into extraordinary
Somrus offers an exotic escape from the ordinary. While you may not be able to physically board a plane for a spontaneous vacation – a sip of Somrus brings the world of far-off places to you. In the moment.
Get ready to travel the world!
Somrus will take you to far away lands. Wherever and whenever you are ready to go. Adventureis calling…will you answer?
Our Secret
Mango
Coffee
Chai
Our Rum
Real Cream
Not just “mangos” Alphonso Mangos, which are the most highly-coveted mango in the world. We blend this with the most expensive and exotic spice – saffron – to create a luxurious beverage.
Harvested by hand high in the misty mountains of Brazil, our premium arabica coffee is mixed with chicory for a unique, rich and indulgent experience.
Sourced from select merchants along the historic “Silk Road” – our Chai Rum Cream is a blend of rich and aromatic spices providing a deep, rich and exotic flavor.
Our single estate rum is hand-crafted by artisans who have used the same family rum recipe for over 200 years. Born in the heart of the Caribbean, it is truly the finest available.
We blend all three Somrus flavors with 100% real cream sourced from free-roaming happy cows who feed on organic grass. These happy Wisconsin cows produce the finest cream available.
Escape to Paradise
Escape to Paradise
Escape to Mountains
Escape to Mountains
Escape to Far East
Escape to Far East
With No Passport
With No Passport
Somrus is
FREEDOM
Somrus gives everyone the the freedom to
have a moment of exotic escape
to a world less familiar.
A world of excitement.
The Problem is Obvious.
In an era of advanced healthcare, two-day shipping, remote work, on-demand entertainment, and luxuries our ancestors couldn’t imagine…
- We’re still burned out.
- We’re still disconnected.
- We’re still searching.
Even as the world races forward, many of us are left behind emotionally. Especially women—who now juggle careers, households, parenting, social planning, mental load, and invisible labor—often without reprieve.
Happiness Hasn’t Scaled With Innovation.
We’re wealthier, but not richer in experience.
We’re more connected, but lonelier than ever.
We have more options, but fewer moments of true joy.
Some Quick Figures
Or roughly 1 in 2 adults say the monotony of life is hurting their mental health.
(Source: American Psychological Association, 2023)
Adults 21+ feel unfulfilled in their day-to-day routine. (Source: Gallup Global Emotions Report, 2022) Based on 60% of the 8+ billion global population.
Feel responsible for managing everything—from work and home to relationships and emotional labor. (Source: Pew Research Center, 2023)
Over a third of total world female population report experiencing daily sadness, stress, or anxiety. (Source: Gallup Global Emotions Report, 2022)
Say they turn to food or drink not for indulgence, but for comfort and escape.
(Source: Global Wellness Institute, 2023)
Consumers want a
story.
Once icons of the home bar, many legacy liqueurs now feel like relics—collecting dust, not desire. They defined a category decades ago, but time has passed them by. These products lack story, soul, and connection—offering nostalgia, perhaps, but no escape.
Consumers want to
escape.
Most non-essential purchases—whether it’s a fast car, a luxury bag, or a bottle of spirits—aren’t about the item itself. They’re about dopamine. Consumers crave escape, identity, and a break from routine.
That’s why brands like Patagonia sell freedom and purpose, Apple sells creativity and status, and Nike sells the belief that you're unstoppable. We don’t just buy things—we buy the feeling they promise.
(Source: Harvard Business Review, “The New Science of Customer Emotions,” 2015)
Consumers want exotic
Most people can’t just jet off to Brazil, the Caribbean, or the Far East—but that doesn’t stop them from chasing the feeling. Consumers buy pieces of far-off places to feel connected to something bigger, more exotic, more alive.
The more unique or storied the product, the more it becomes a badge of identity—and a story to tell. In fact, research shows that consumers value products more when they believe they’re tied to faraway cultures or experiences.
(Source: Journal of Consumer Research, “The Narrative Value of Exoticism,” 2019)
Consumers want
Somrus.
Because they crave more than a drink—they crave a feeling.
A moment of joy. A passport to somewhere else. A story worth sharing.
In a world where old spirits feel stale and sameness fills the shelves, Somrus offers something new:
A vibrant, culture-rich escape served in a glass.
It blends the emotional pull of exotic discovery, the visual allure of premium ingredients, and the social currency of a drink that actually means something.
Somrus doesn’t just fill a gap in the market.
It answers a deep, human need—to feel, to connect, to escape the ordinary.
Let's look at market data...
Rise in Low/No Alcohol Category (2023 - 2028)
The global low-alcohol segment is gaining traction, with the category projected to grow steadily from $13B in 2023 to $15.8B by 2028—a clear signal that moderation is becoming mainstream.
(Source: BeverageDaily.com)In the U.S., the low-alcohol category is rising more subtly but meaningfully, expected to grow from $1.25B to $1.63B by 2028 as more consumers seek balance without giving up flavor or ritual.
(Source: The Business Research Company)
(U.S. & Global Forecast in $B)
While not making headlines like its no-alcohol counterpart, low-alc is building staying power—offering a more realistic and sustainable choice for those who want to cut back, not cut out.
Flavored Spirits Are Trending
Accelerated Growth of Flavored Spirits: The flavored spirits market is projected to grow from $18.5 billion in 2022 to $56.9 billion by 2031, reflecting a robust CAGR of 15.1%. This growth significantly outpaces that of traditional spirits, indicating a shifting consumer preference. DataM Intelligence
Market Share Dynamics: In 2022, flavored spirits constituted approximately 10.5% of the total spirits market. By 2031, this share is projected to increase to around 19%, underscoring the rising consumer inclination towards flavored options.
Drivers of Flavored Spirits Popularity:
Exotic Flavors in Demand: Consumers are increasingly seeking unique and exotic flavors beyond traditional “dessert flavors”, leading to innovation in the more “exotic” flavored spirits sector.
Cocktail Culture Influence: The resurgence of cocktail culture has amplified the demand for diverse flavored spirits as mixologists and consumers experiment with new taste profiles.DataM Intelligence
(U.S. & Global Forecast in $B)
2023
$21.4B
Craft & Experiential Market
Robust Market Growth:
The global craft spirits market is projected to expand from $21.40 billion in 2023 to $140.84 billion by 2030, reflecting a CAGR of 27.04% during the forecast period. MAXIMIZE MARKET RESEARCH
Consumer Preference for Artisanal Products:
There’s a growing trend towards premiumization, with consumers favoring high-quality, handcrafted spirits that offer a unique story and experience. IndustryARC+2GlobeNewswire+2IMARC+2
Experiential Consumption:
Craft spirits are often associated with authenticity and heritage, appealing to consumers seeking a more intimate connection with the brands they support. Grand View Research
2030
$140.8B
Somrus Fits All Three Verticals.
In fact, we're at the Market Intersection
Somrus captures the full picture: the balance of moderation, the adventure of exotic flavor, and the demand for products that elevate both the moment and the person.
Somrus isn’t chasing trends—it’s defining what’s next.
Somrus Isn't "Chasing Trends"
Our Rum Cream Liqueurs Fit The Current Demand - And The Demand To Come.
We know our market...
Our market is her...
We understand her world, her pressures, and her desires, we don’t just sell her a product — we offer her a moment that feels made for her. That’s how brands become meaningful, and how Somrus becomes unforgettable.
She’s a woman aged 25–40 — ambitious, independent, and deeply in tune with herself. She balances careers, households, relationships, and expectations with grace, but it’s a lot.
She’s overwhelmed, stretched thin, and craving moments that are hers. The stress is constant, and joy often takes a backseat to responsibility.
She wants escape — not in the form of excess, but in small, meaningful rituals. She seeks flavor, story, and emotional lift — something that feels indulgent, personal, and just a little bit magical.
She chooses brands that reflect her identity and aspirations. When she finds a product that feels like a reward, a retreat, and a reflection of her — she doesn’t hesitate. She says yes.
The Most Lucrative Demographic in Spirits
Main stat points:
Women aged 25–40 are among the fastest-growing and most influential consumer groups in the global spirits market.
In the U.S., women now influence or make over 60% of alcohol purchasing decisions in households.
(Source: NielsenIQ, 2023)Premium flavored spirits are disproportionately favored by millennial women who associate spirits with experience, not just consumption.
“The most profitable drinker today isn’t drinking to forget. She’s drinking to feel — to connect, unwind, and explore.”
Wellness Meets Escape
Main stat points:
72% of millennial women report feeling chronically stressed or overwhelmed by work and life.
(Source: American Psychological Association, 2023)68% of women aged 25–40 say they are actively seeking products that provide either “escape” or “emotional uplift.”
(Source: Mintel, 2024)The rise in moderation-focused consumption has opened a new lane for low-alcohol but indulgent beverages like Somrus.
“She’s not saying no to alcohol. She’s saying yes to something better.”
Flavor, Culture, and Story Matter
Main stat points:
71% of Gen Y/Z women say they are more likely to buy a spirit that offers a cultural story, exotic flavor, or emotional resonance.
(Source: IWSR Flavored Spirits Report, 2023)Flavored liqueurs with global or nostalgic flair are among the top-trending subcategories in cocktails and after-dinner occasions.
Instagrammability and “share-worthy” experiences are now core purchase drivers in this demo.
“For her, the story behind the bottle is just as important as what’s in it.”
She’s Not Just Spending — She’s Curating
Main stat points:
Women aged 25–40 control an estimated $3.3 trillion in annual consumer spending in the U.S. alone.
(Source: Harvard Business Review, 2023)58% of millennial women say they’re willing to spend more on products that offer a “sense of discovery or luxury” — even in everyday moments.
(Source: Mintel Premiumization Report, 2022)74% of female spirits buyers say they’re drawn to brands that align with their personal identity, values, and lifestyle.
(Source: Drizly Consumer Insights Report, 2023)
“She’s not impulse-buying. She’s investing in a brand that gets her.”
Our head in the clouds.
But our feet on the ground. At Somrus, we are constantly innovating and ahead of “what’s next.” We don’t cater to market trends. The products we make and the stories we tell have a broad and timeless appeal.
LO/NO ALCOHOL
LO/NO ALCOHOL
Escape to Far East
Escape to Far East
With No Passport
With No Passport